Retail brands, lodges and cabins, airlines and rental desks, tourism offices, gear brands and fly shops, guides and outfitters, boat builders, conservation groups and fishing services. Your ad sits next to the destination, water, trip or gear an angler is already looking at, clearly labelled as sponsored.
Tying a fly: securing the thread and flash. Photo: Mike Cline, public domain, via Wikimedia Commons
Choose your category when you apply. It decides the questions we ask, the evidence we check and the placements open to you.
Products anglers buy for the trip and camp: coffee and food, drinkware, camp goods and outdoor lifestyle brands.
Example: Moksha Coffee Company — organic coffee and tea gift boxes (opens in a new tab)
Moksha Coffee Company is owned by the same company as Legendary Fly Gear.
Placements: Gear kit checklist, Gear hub, Learn: watch hub, Fish Tales, Learn pages, Community.
We check: business website; business registration or retailer id.
Hotels, fishing lodges, cabins, guest ranches and campgrounds near the water.
Placements: Guide directory, Guide pages, Fish Tales, Destination hubs: where to stay, Water pages, Trip planner: places to stay, Community.
We check: business website; lodging licence or registration.
Airlines, airports and their tourism offices, car and RV rental, shuttles.
Placements: Guide pages, Fish Tales, Destination hubs: where to stay, Trip planner: getting there, Community.
We check: business website; operating authority.
State and national tourism offices, visitor bureaus, chambers and park agencies.
Placements: Guide directory, Guide pages, Learn: watch hub, Fish Tales, Destination hubs, Destination hubs: where to stay, Water pages, Learn pages, Community.
We check: official website.
Gear brands, makers and retailers, including the fly shops listed here.
Placements: Gear kit checklist, Gear hub, Shop directory, Guide directory, Shop pages, Guide pages, Learn: watch hub, Fish Tales, Destination hubs, Water pages, Shop directory: sponsored listing, Learn pages, Community.
We check: business website; your claimed shop listing for sponsored listing cards.
Fishing guides, outfitters, fishing lodges and schools, including the guides listed here.
Placements: Guide directory, Guide pages, Fish Tales, Destination hubs, Water pages, Guide directory: sponsored listing, Learn pages, Community.
We check: business website; state outfitter or guide licence; your claimed guide listing for sponsored listing cards.
Drift boats, rafts, skiffs and kayaks: builders, dealers and rentals.
Placements: Gear kit checklist, Gear hub, Shop directory, Shop pages, Learn: watch hub, Fish Tales, Destination hubs, Water pages, Learn pages, Community.
We check: business website.
Watershed groups, conservation organisations and angler charities. Discounted.
Placements: Gear kit checklist, Gear hub, Shop directory, Guide directory, Shop pages, Guide pages, Learn: watch hub, Fish Tales, Destination hubs, Water pages, Learn pages, Community.
We check: business website; non-profit registration.
50% off list prices once your registration is verified.
We give 5% of our advertising revenue to watershed conservation and veterans’ fishing groups. Recipients and yearly totals.
Outdoor and fishing clothing brands and makers.
Placements: Gear kit checklist, Gear hub, Shop directory, Shop pages, Learn: watch hub, Fish Tales, Learn pages, Community.
We check: business website.
Fly tying, rod building, insurance for anglers, schools and other fishing services.
Placements: Gear hub, Shop directory, Shop pages, Learn: watch hub, Fish Tales, Destination hubs, Water pages, Learn pages, Community.
We check: business website; insurance licence.
Every format carries the “Sponsored” badge and your name before anything else, on a surface no organic result uses, and never moves an organic listing. Prices appear only if you set one, labelled as yours. Videos start muted when they scroll into view, pause when they leave and play sound only when someone taps “Sound on”. No pop-ups, at most one or two units on a page, and nothing at all when no ad fits the page.
Lodging card · Trip planner (Stay & travel) and destination hubs
Sample preview · not a real advertiser
Sponsored Paid placement by Example River Lodge
Riverside cabins ten minutes from the put-in. Early breakfast for anglers.
Log cabins with porches on a grassy bank beside a trout river, an angler wading below
From $X per night · price set by Example River Lodge, not by Legendary Fly Gear
See rooms (sponsored link to Example River Lodge)AI illustration (generic scene, not a real business)
Travel card · Trip planner (Stay & travel): flights to the nearest airports, car and RV rental
Sample preview · not a real advertiser
Sponsored Paid placement by Example Air
A small unbranded turboprop airplane on the runway of a mountain-valley airport at sunset
Daily flights to the regional airport closest to this destination.
Find flights (sponsored link to Example Air)AI illustration (generic scene, not a real business)
Sponsored listing · Guide and shop directories, after the results
Sample preview · not a real advertiser
Sponsored listing Paid placement by Example Outfitters
Seen from above, one angler rows a drift boat while another fishes from the bow on a broad river
Walk-and-wade and drift-boat days. Licensed guides, all gear included.
Native card · Destination hubs, water pages, gear, Learn, Community and Fish Tales
Sample preview · not a real advertiser
Sponsored Paid placement by Example Rod Co.
Hand-finished blanks, made in a small shop.
A fly rod and reel resting on a river rock, an angler wading in the blurred river behind
See the rods (sponsored link to Example Rod Co.)AI illustration (generic scene, not a real business)
Video card · Destination hubs, water pages, gear, Learn, Community and Fish Tales (plays muted when in view; sound on tap)
Sample preview · Moksha Coffee Company's own film · Moksha is our sister company; not a paid placement
Sponsored Film by our sister company, Moksha Coffee Company
Organic espresso dark roast, with rich notes of chocolate and toasted nuts.
Shop Moksha (sponsored link to Moksha Coffee Company)Anglers come here when they are planning a trip, choosing a river, picking a guide and buying gear. Your ad sits right beside that decision, clearly labelled as sponsored.
Anglers here have picked the week and are booking a bed, a flight and a car to get to the water.
From $0.75 per click
The trip planner's Stay & travel step, near the chosen destination or water.
The trip planner's Stay & travel step: flights to the nearest airports, car and RV rental, shuttles.
Anglers here are picking the river for their week off, and where they will sleep near it.
From $6 per 1,000 views · monthly sponsorships from $80
Each destination hub (US and international), after the guides and shops near it.
The hub's “where to stay” section: lodging and travel near the hub.
Each river, lake and flat's page, after the guides and shops near it.
Anglers here are deciding who to fish with and which shop to stop at for flies on the way in.
From $0.60 per click or $5 per 1,000 views
Up to two sponsored listing cards for claimed guides, after the guide results.
The guide directory, after the results.
Bottom of each guide's page.
Up to two sponsored listing cards for claimed shops, after the shop results.
The shop directory, after the results.
Bottom of each shop's page.
Anglers here are packing for the trip and working out what is still missing from the kit.
From $6 per 1,000 views
One card inside each adventure kit's checklist; target by kit.
The gear hub, after the adventure cards.
Anglers here are learning a new cast, watching how it is done and swapping stories from the water.
From $4 per 1,000 views
One native card on the learning hub.
The video hub, after the rails.
The Fish Tales index, after the stories.
One native card on the community page.
Pick a budget and a placement. Simple arithmetic from the list prices above.
about 31,250 views
$250 buys about 31,250 views on “Destination hubs: where to stay” at $8 per 1,000 views.
Prefer one flat price? Sponsor one destination or water for a calendar month: $300 / month exclusive · $120 shared.
At list price; actual delivery depends on traffic. A view is a viewable impression; clicks count only when they pass our checks.
Ready to meet anglers on the way to the water?
Apply in a few minutes. A person reviews your account, and nothing serves or is charged before approval.
| Placement | Where | Format | Open to | Per event | Monthly sponsorship | Per page |
|---|---|---|---|---|---|---|
| Gear kit checklist | One card inside each adventure kit's checklist; target by kit. | Native card | Fly-fishing and outdoor gear, Apparel, Boats and watercraft, Conservation and non-profit, Retail | $8.00 CPM | — | 1 |
| Gear hub | The gear hub, after the adventure cards. | Native card | Fly-fishing and outdoor gear, Apparel, Boats and watercraft, Conservation and non-profit, Other fishing services, Retail | $6.00 CPM | — | 1 |
| Shop directory | The shop directory, after the results. | Native card | Fly-fishing and outdoor gear, Apparel, Boats and watercraft, Conservation and non-profit, Other fishing services | $5.00 CPM | — | 1 |
| Guide directory | The guide directory, after the results. | Native card | Guides, outfitters and lodges, Lodging, Tourism boards and destinations, Fly-fishing and outdoor gear, Conservation and non-profit | $5.00 CPM | — | 1 |
| Shop pages | Bottom of each shop's page. | Native card | Fly-fishing and outdoor gear, Apparel, Boats and watercraft, Conservation and non-profit, Other fishing services | $0.60 per click | — | 1 |
| Guide pages | Bottom of each guide's page. | Native card | Guides, outfitters and lodges, Lodging, Air and ground travel, Tourism boards and destinations, Fly-fishing and outdoor gear, Conservation and non-profit | $0.60 per click | — | 1 |
| Learn: watch hub | The video hub, after the rails. | Native card | Fly-fishing and outdoor gear, Apparel, Boats and watercraft, Conservation and non-profit, Other fishing services, Tourism boards and destinations, Retail | $4.00 CPM | — | 1 |
| Fish Tales | The Fish Tales index, after the stories. | Native card | Every category | $4.00 CPM | — | 1 |
| Destination hubs | Each destination hub (US and international), after the guides and shops near it. | Native card | Guides, outfitters and lodges, Tourism boards and destinations, Fly-fishing and outdoor gear, Boats and watercraft, Conservation and non-profit, Other fishing services | $6.00 CPM | $250 exclusive $100 shared (up to 3) | 1 |
| Destination hubs: where to stay | The hub's “where to stay” section: lodging and travel near the hub. | Lodging card | Lodging, Air and ground travel, Tourism boards and destinations | $8.00 CPM | $300 exclusive $120 shared (up to 3) | 2 |
| Water pages | Each river, lake and flat's page, after the guides and shops near it. | Native card | Guides, outfitters and lodges, Lodging, Tourism boards and destinations, Fly-fishing and outdoor gear, Boats and watercraft, Conservation and non-profit, Other fishing services | $6.00 CPM | $200 exclusive $80 shared (up to 3) | 1 |
| Trip planner: places to stay | The trip planner's Stay & travel step, near the chosen destination or water. | Lodging card | Lodging | $1.00 per click | — | 2 |
| Trip planner: getting there | The trip planner's Stay & travel step: flights to the nearest airports, car and RV rental, shuttles. | Travel card | Air and ground travel | $0.75 per click | — | 1 |
| Guide directory: sponsored listing | Up to two sponsored listing cards for claimed guides, after the guide results. | Sponsored listing | Guides, outfitters and lodges | $0.75 per click | — | 2 |
| Shop directory: sponsored listing | Up to two sponsored listing cards for claimed shops, after the shop results. | Sponsored listing | Fly-fishing and outdoor gear | $0.75 per click | — | 2 |
| Learn pages | One native card on the learning hub. | Native card | Fly-fishing and outdoor gear, Apparel, Boats and watercraft, Other fishing services, Conservation and non-profit, Tourism boards and destinations, Guides, outfitters and lodges, Retail | $4.00 CPM | — | 1 |
| Community | One native card on the community page. | Native card | Every category | $4.00 CPM | — | 1 |
The small print. US dollars, before any tax. These are our published list prices for launch and may change; the price that applies is the one shown in your campaign when you submit it.
A view is a viewable impression: at least half the ad on screen for a full second, in a session that showed a human signal. CPM is the price per 1,000 viewable impressions. Clicks count only when they pass our duplicate and abuse checks. Conservation and non-profit advertisers pay 50% of list once verified.
A flat monthly sponsorship covers one destination or water for a calendar month: exclusive means only your ads in that placement on that page; shared means rotating with up to two other sponsors. Sponsorships are charged once, when approved, and their impressions and clicks are free.
Audience figures are available on request. We publish traffic numbers only when our analytics can stand behind them, and we never sell or share data about the people who visit.
For the first businesses to back the site: one placement on every page of a kind, one flat price a month, and the audience those pages actually had, counted from our own first-party analytics. People only: automated traffic and sessions that never showed a human signal are left out.
$300 a month
The “where to stay” cards on every destination hub, US and international.
For: Lodges, cabins, guest ranches, travel and tourism offices.
25 page views and 14 visits (sessions) on these pages since October 14, 2026, when measurement began, people only.
$250 a month
One card on every destination hub, after its guides and shops.
For: Guides, gear, boats, conservation and services.
25 page views and 14 visits (sessions) on these pages since October 14, 2026, when measurement began, people only.
$200 a month
One card on every water page, after the guides and shops near the water.
For: Guides, lodging, gear, boats, conservation and services.
91 page views and 74 visits (sessions) on these pages since October 14, 2026, when measurement began, people only.
Paid placement never changes organic ranking, verification, reviews or recommendations.
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