Photo credit
Tying a fly: securing the thread and flash. Photo: Mike Cline, public domain, via Wikimedia Commons
5% of our advertising revenue goes back to the water.
We give 5% of our advertising revenue to watershed conservation and veterans’ fishing groups. This page names who receives it and shows, year by year, what was pledged and what has been paid.
Who receives it
Recipients to be announced. We will name each watershed conservation and veterans’ fishing group here before the first gift is paid.
Pledged and given
Pledged is 5% of each month’s advertising revenue (placement charges, less credits we gave back), rounded up to the cent. Given is what has actually been paid to the recipients, counted against the year the revenue was earned. Payments follow the revenue, so the current year is usually still being paid.
No advertising revenue has been earned yet, so nothing has been pledged so far.