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Flies, licenses and the local report.
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Map of shops in Wisconsin matching these filters
Skip the map; every place is in the list belowMap of shops matching these filters, for the ones whose own website gives a street address and map point, or the street address it lists, placed by the US Census geocoder.
Water in the region, 71 mi awayKickapoo River, Wisconsin
Photo: Wikideas1, CC0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.Fly & fishing shop
Madison, WIDetails from its website
Nearby waterTimber Coulee Creek, Wisconsin
Photo: Tom Hart, CC BY 2.0, cropped, via Flickr. Not a photo of this business. Opens the photo's source page in a new tab.
Fly & fishing shop
Viroqua, WIDetails from its website
Nearby waterBois Brule River, Wisconsin
Photo: Kriz420 (Wikimedia Commons user), public domain, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.
Fly & fishing shop
Hayward, WIDetails from its website
Brands: St. Croix
Water in the region, 80 mi awayPere Marquette River, Michigan
Photo: Yetiwriter, CC BY-SA 3.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.
Fly & fishing shop
River Falls, WIDetails from its website
Brands: St. Croix
Water we cover, 120 mi awayMuskegon River, Michigan
Photo: Marc Steensma, CC BY-SA 3.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.Fly & fishing shop
River Falls, WIDetails from its website
Water we cover, 126 mi awayBoardman River, Michigan
Photo: Phoenix-Five, CC BY-SA 4.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.
Fly & fishing shop
Waunakee, WIDetails from its website
Brands: Orvis, Redington, Scientific Anglers +1
Nearby waterBois Brule River, Wisconsin
Photo: Kriz420 (Wikimedia Commons user), public domain, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.
Fly & fishing shop
Superior, WIDetails from its website
Brands: Simms, Redington, Temple Fork Outfitters
Water in the region, 80 mi awayPere Marquette River, Michigan
Photo: Yetiwriter, CC BY-SA 3.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.
Fly & fishing shop
De Pere, WIDetails from its website
Water we cover, 206 mi awayBoardman River, Michigan
Photo: Phoenix-Five, CC BY-SA 4.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.Fly & fishing shop
Rhinelander, WIMap listing
Map record, unconfirmed. Open map record. Fly-fishing services and current operation aren’t confirmed.
Water in the region, 94 mi awayKickapoo River, Wisconsin
Photo: Wikideas1, CC0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.Fly & fishing shop
Eau Claire, WIMap listing
Map record, unconfirmed. Open map record. Fly-fishing services and current operation aren’t confirmed.
Water in the region, 80 mi awayPere Marquette River, Michigan
Photo: Yetiwriter, CC BY-SA 3.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.Water we cover, 120 mi awayMuskegon River, Michigan
Photo: Marc Steensma, CC BY-SA 3.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.Water we cover, 125 mi awayBoardman River, Michigan
Photo: Phoenix-Five, CC BY-SA 4.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.Water in the region, 80 mi awayPere Marquette River, Michigan
Photo: Yetiwriter, CC BY-SA 3.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.Water in the region, 89 mi awayTimber Coulee Creek, Wisconsin
Photo: Tom Hart, CC BY 2.0, cropped, via Flickr. Not a photo of this business. Opens the photo's source page in a new tab.Nearby waterBois Brule River, Wisconsin
Photo: Kriz420 (Wikimedia Commons user), public domain, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.
Water we cover, 129 mi awayWhitewater River, Minnesota
Photo: Jonathunder, CC BY-SA 3.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.Nearby waterTimber Coulee Creek, Wisconsin
Photo: Tom Hart, CC BY 2.0, cropped, via Flickr. Not a photo of this business. Opens the photo's source page in a new tab.Water in the region, 80 mi awayPere Marquette River, Michigan
Photo: Yetiwriter, CC BY-SA 3.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.Water we cover, 120 mi awayMuskegon River, Michigan
Photo: Marc Steensma, CC BY-SA 3.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.Water we cover, 126 mi awayBoardman River, Michigan
Photo: Phoenix-Five, CC BY-SA 4.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.Water in the region, 80 mi awayPere Marquette River, Michigan
Photo: Yetiwriter, CC BY-SA 3.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.
Fishing shop
Delafield, WIDetails from its website
Brands: St. Croix
Water we cover, 120 mi awayMuskegon River, Michigan
Photo: Marc Steensma, CC BY-SA 3.0, via Wikimedia Commons. Not a photo of this business. Opens the photo's source page in a new tab.Veteran-owned and veteran programs
Listings: Overture Maps Places , release 2026-09-23.1 (© Overture Maps Foundation; OpenStreetMap-derived records © OpenStreetMap contributors, ODbL). Details: each shop’s own website, checked October 2026 by our crawler, which follows robots.txt and records facts only. Listings are unclaimed and not verified by Legendary Fly Gear unless marked Claimed. Logos and photos marked “Photo from” a website are the shop’s own, from its own website, credited and removed on request; a shop that claims its listing can replace them. Other card photographs show a water we cover, never the shop: credited photographs from Wikimedia Commons and public agencies (tap © for each credit). We never copy descriptions or reviews.
Veteran-owned and veteran programs: guides and shops by what they say on their own websites or an official register, the SBA VetCert register or an approved claim (the listing page names the source), organisations, and license concessions for veterans and service members.
Fly shops first; All fishing adds tackle stores.
Fly fishing nymph patterns (U.S. Fish and Wildlife Service Mountain-Prairie). Photo: U.S. Fish and Wildlife Service, public domain, via Wikimedia Commons
Montana FWP maintains an official license-provider directory. A listing there is not a claim that every provider is a fly shop.
